DUB Publishing is a leading, authoritative voice in the urban automotive lifestyle scene. Its eponymous magazine was the first in the industry dedicated to covering celebrity-driven vehicles and giving a first-hand look at the expansion of a multi-billion dollar industry that revolves around the vast world of car customization. They are widely recognized as pioneers in the celebrity car culture space as well as what is known as the DUB market.
As the founders of the influential urban automotive lifestyle publication, DUB Magazine (January 2000), as well as the highly-rated television show, The DUB Magazine Project, which featured custom work on celebrity automobiles performed in the DUB Garage, the brand has had the opportunity to custom design and build hundreds of vehicles for top celebrities, including David Beckham, Tyga, Snoop Dogg, Tony Hawk and many others. They are also the creators of the DUB Show Tour, which combines performances by today's top artists with one of the most exciting car shows in the world. With over four million active fans, the brand is also well known as a social media powerhouse.